Just put the thought in your customers' heads that they belong to a Remarkable Group, here "mail subscribers," who will be treating a Less Remarkable Group, here "anyone," with respect, dignity, or a deal, and you turn customers into spokespersons, ready to champion your cause, praise the effectiveness of your products, and chair the welcome committee.
From: "Field Notes Brand" <email@example.com>
Date: August 25, 2010 11:08:55 AM EDT
Subject: Field Notes Brand: Today Is Wednesday
FIELD NOTES: TODAY IS WEDNESDAY
We won't make an offer to anyone that we don't
also make to our mail subscribers, so...
Today only. Buy anything from any of our brands
and get a Field Notes Mixed 3-Pack free.
No coupon codes. No minimums. No bull.
Heck, you don't even need to be aware of the deal.
If you buy something today, you're in.
The offer is valid on our affiliated brands too.
As you were. Love,
The Field Notes Brand Crew
"I'm not writing it down to remember it later.
I'm writing it down to remember it now."
Forward to a pal.